Emphasizing what is most important to help users complete tasks.
Understanding motivations which lead to behaviors.
Shaping experiences through vision and strategy.
Experience is everything. If an experience improves how we think, feel or behave, our lives will improve. UX strategy is about helping to create a shared understanding of user experience and organizational alignment to focus on shaping and delivering the best customer experiences. When customers feel empowered by a product or service, their emotions lead to motivations that shape their behaviors with a product. The way forward is through having bigger ideas. I create user experiences to improve peoples’ lives.