By conceptualizing and identifying challenges within new or existing product behavior through a mental model, a design team is able to conceptualize solutions. I often start the process by whiteboarding the pieces of the puzzle together to connect conversations with insights to meet an unmet need. It is also a way in which I use to plan and structure the analysis to frame a problem.
In many of my positions throughout my career, I have worked on new product incubation teams such as this one in UX Security. Using existing research and sketching, I was able to contribute to a Think Week Paper for Midori.